The Nine Most Deadly Mistakes You
Can Make When Selling Your Home

As you can see, I've attached a One Million Dollar Bill to the top of this special
report.
I did that to illustrate a very important fact: Each year, in our area, many home
sellers make the same mistakes over and over again. When you add up these mistakes, they
total more than a million dollars each year!
It pains me to watch these same common mistakes made over and over again, so I finally
decided to do something about it - and thus this Special Report outlining the Nine most
common (and most deadly expensive) of mistakes made by home sellers each year.
I have access to tons of information (see the last page). Through me, you now have
access to a virtually unlimited database and other information you may need while selling
your home.
If you would like to receive any of the free information listed at the end of this
report, simply give me a call at
434-455-1191 and my staff or I will be happy to help you out
with absolutely no cost or obligation.
The million-dollar bill is yours to keep as a gift from me. You can put it in a note to
your boss requesting a raise, or put it in a birthday card for one of your kids. If you
would like a few more of them, just give me a call. Best wishes in the sale of your home.
Sincerely yours, Amos Peverill ABR, REI
Central Virginia Realty
Deadly Mistake #1: "Hard Selling" During Showings
People buy homes on emotion, not logic. Buying a home is always an emotional decision.
People like to get a feel for a house to see if it is comfortable for them. It's difficult
for them to get comfortable in a home if you follow them around, telling them all of the
things that you've done to the house and pointing out every improvement that you've made.
It may even have the opposite effect that you want to accomplish by making the prospective
buyer feel that they are intruding into your private space.
Resist the temptation to talk to the buyer the entire time that they are in your home.
Let them discover the home on their own. I recommend tasteful signs to point out hidden
features that they might miss. Another good idea is to have a photo album on the kitchen
counter with photos of the home during other seasons.
Deadly Mistake #2: Mistaking "Lookers" For Buyers
If you're selling your home yourself you'll usually get more activity than if
your home is listed with a real estate broker. If you open your front door to everyone
that walks down the street and sees your sign, you may be spinning your wheels. I
recommend that you ask buyers a few questions first to make sure they are qualified before
wasting a lot of time with them.
A qualified buyer is one who is ready, willing and able to purchase your home if it
fits his needs. Over the years, I've found that many people who look at For Sale By Owners
are curiosity seekers, nosy neighbors, and people with poor credit hoping to get you to
help them with the financing.
Other buyers may be qualified, but they're six months to two years away from being
ready. They don't want to bother a real estate agent yet, so they call and look at For
Sale By Owner homes to get a feel for what's available. Many of these folks have a home to
sell first, or they need to save money for the down payment, or they may need to work on
their credit rating. When everything else is finally in place, that's when they seriously
begin their search for homes working with a real estate agent.
I always "screen" buyers to make sure they are qualified before showing them
homes. I won't show a buyer a home unless I know how much he can spend for a house, how
much he has to put down, how good his credit is, how much he can pay each month, and how
much money he will realistically walk away with when he sells his present home. Those are
just a few of the questions that I recommend that you ask prospects before you show them
your home. I've learned the hard way to ask questions before you waste a lot of time
working with a buyer who may be unqualified or just looking for decorating ideas.
Deadly Mistake #3: Pricing Your Home Incorrectly
As a seller, you want to sell your home for the most money possible. Putting too high
of a price on your home will often get you less money than you could have realized by
putting a fair market value price on your home.
Keep these statistics in mind: On the average, buyers are comparing your home to
fifteen to twenty other homes. If your house is not priced competitively, people looking
at your home may reject your home in favor of superior homes priced very comparably.
Overpricing your home usually increases the time on the market, and many buyers are
aware of how long homes have been for sale. The longer your home is for sale, the more
buyers are inclined to feel that there's something "wrong" with it, and the
lower the offers will be. To help avoid this, I have an informative cassette tape series
that you can listen to in your car, entitled "Sell Your Home For Top Dollar, As Fast
As You Can." This highly informative audio program covers the following areas:
- The eight action steps you need to sell your home on time for top dollar.
- Setting the right price and avoiding the fatal mistakes that cause your home not to
sell.
- Proven Madison Avenue advertising techniques that silently persuade buyers to call you
instead of the competition.
- Staging your home and hosting an open house so buyers like it... and want to buy it now.
- A step-by-step action plan to make sure your home sells - on time - for the highest
possible price. Once you learn these principles, you'll know how to sell your home for the
very best price, with the fewest problems, in the shortest possible time. Not only that,
you'll know how to avoid paying too much money for any house that you buy for the rest of
your life. Just give me a call at 455-1191 and I'll be happy to loan you this valuable
audio program. Many of my clients have reported that it has saved them thousands of
dollars. Some of my clients have told me that it has saved them more than $10,000. A copy
is yours for the asking.
Deadly Mistake #4: Failing To Prepare Your Home For The Buyer's
Eye
Buyers look for homes, not houses. Buying a home is an emotional decision and they end
up buying the home that makes them most comfortable. It's what I call the
"Ah-ha" effect. I've watched dozens of times as buyers have walked in through
the front door and gasped "Ah-ha," and immediately fall in love with the house.
Owners who fail to make necessary repairs, who don't spruce up the house inside and
out, who don't do all the little things that make a house show like a million bucks will
suffer from lower offers and longer market time.
Think about it this way: if you were selling a car, wouldn't you wash it and maybe even
give it an extra good cleaning inside and out to get the highest possible price? That's
because a buyer looking at your used car is purchasing on emotion, just like someone
looking at your home.
The audio program "Selling Your Home
" contains eight specific steps
that you can take to make sure that your home sells on time, for top dollar.
Deadly Mistake #5: Signing A Long-Term Listing Without A Written,
Specific, Performance Guarantee
Many times, an agent has good intentions about marketing your house, but circumstances
can change. Other real estate agents are taught by their brokers to take any listing for
any price, in an effort to begin to "control the inventory." These agents seem
genuine at first, but you never hear from them again.
Always protect yourself by making sure that you receive a written promise stating that
you can cancel the listing, without charge, if specific written performance details are
not adhered to by the broker.
Sellers who don't heed this advice sometimes wind up tying their home up for months on
end, with absolutely no activity. Always protect yourself by getting a guaranty of
specific performance with the right to cancel. I offer what I call an "Easy
Exit" listing agreement, which gives you the right to cancel any time, for any reason
whatsoever. That's how sure I am that you'll always be ecstatically happy with my
services.
Deadly Mistake #6: Not First Obtaining A Qualified Bank Appraisal
And Commitment For Financing From A Home Lender
How would you feel if your home sold for $106,000, only to find out from the bank
appraiser after the buyer made an offer, that it was worth $116,000? In today's real
estate market, this happens more often than you think. Your home will have to be appraised
by a state or federally licensed lender sooner or later. Sooner can result in several
extra thousands of dollars in your pocket
Bonus: A qualified bank appraisal is a tremendous marketing tool for your home, because
buyers are afraid of paying too much for a house. That's why they often make low offers.
Think about it.
Much of the real estate advice that you've received in your life has been, "make a
low offer." Without an appraisal, you're just guessing as to the value of your home -
and when you get an offer, you'll be guessing as to whether or not the offer is fair or
not fair. Just going on a gut hunch has cost many sellers thousands of dollars, by
emotionally reacting to a low offer.
A certified bank appraisal gives you a point of reference, a "benchmark" of
value on which to base your decisions. More importantly, a professional appraisal helps
you sell your home for full price, because the buyer can see that the price was
realistically established by an uninterested but qualified, competent third party.
Deadly Mistake #7: Making It Hard For Qualified Buyers To Obtain
Information
The two marketing tools that consumers think REALTORS use to sell homes (open houses
and classified ads) are actually not very effective at all. Surprisingly; less than one
percent of all homes are sold at an open house. As a matter of fact, real estate agents
use open houses to attract potential prospects, and very seldom actually sell the home
itself.
Furthermore, dozens of advertising studies show that less than three percent of people
purchase their home as a result of calling on a classified ad. The few people who do call
on classified ads and don't obtain the information on the first call (perhaps they get an
answering machine or a child) never bother to return the call.
I recommend that you use a 24-hour real estate hotline dedicated specifically to your
house, so that buyers can obtain information on your house 24-hours a day. Furthermore, I
recommend that you install a Talking House radio transmitter in your home, so that buyers
driving by can obtain all the information on your home just by tuning in their car radios.
Another marketing technique that I use that you may find helpful is to distribute
hundreds of flyers throughout the neighborhood and surrounding areas, where homeowners may
be interested in moving up to your home.
When marketing your home, don't just think that a classified ad will find the right
buyer. It takes effort and persistence, but effort and persistence usually do pay off in
the long run.
Deadly Mistake's #8: Not Using A Written Purchase Agreement
Many sellers think their home is sold, only to find out weeks or even months later that
the buyer was not able to obtain a home loan. Other sellers find out too late that dozens
of items such as surveys, title insurance contingencies, assessments, tax prorations, pest
inspections, structural inspections, and a host of other details can come back to haunt
them if not properly addressed right at the very beginning. It's not uncommon to see a
buyer willing to terminate a transaction only to have a seller cave in and capitulate and
absorb the expense of an item that realistically should have been a buyer's expense to
begin with, had it been written into the purchase agreement.
I have several forms of purchase agreements in my office, and would be happy to provide
you with copies of any or all of them. They're free just for the asking.
Deadly Mistake #9: Not Obtaining Written Pre-Approval For A New
Home Loan For Your Next Home
Nothing is more heartbreaking than to sell your home and find your new dream home, only
to find out that you can't obtain financing for the dream home.
A written pre-approval is a formal written promise by a home lender to make you a new
home loan. It costs only $100 (I can often help you get them for free when you pay your
$50 application fee up front), which will be applied to your down payment when you get
your new home. Do not confuse a verbal pre-qualification with a formal written
pre-approval. Verbal pre-qualifications are just that - verbal. They are not binding on
the home lender. Many homebuyers have received verbal pre-qualifications, only to later be
denied a home loan and have their dream shattered.
I'd be more than happy to give you the name of several highly competent, well-respected
home lenders, who may provide you with a formal, written pre-approval at no charge, as a
result of my recommendation. Please feel free to give me a call for their names.
The above recommendations come from years of experience in the real
estate industry during buyers' markets, sellers' markets, high interest rates and low
interest rates. In any economy, however, the listed recommendations apply in all
situations. Follow these guidelines and you will substantially reduce the often stressful
and sometimes expensive mistakes made by hundred of home sellers in our area each
year.
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